If you’re a business owner, it’s important to make sure your website is optimized for Local SEO. But what exactly is Local SEO, and how do you get started with it? This article will give you a local SEO checklist to help you get started.
Local SEO is the process of optimizing your website for Google search results when people search for businesses or services in their local area. It’s different from traditional SEO in that it takes into account factors like location and proximity when ranking results.
So how do you optimise your website for Local SEO?
What exactly is Local SEO?
Local SEO is the practice of optimizing your online presence to attract more business from relevant local searches. It’s a crucial part of any small business’s marketing strategy.
To get started with local SEO, first, make sure your website is optimized for search engines. Then, claim and optimize your business listings on popular directories like Google My Business and Yelp. Finally, create content that appeals to your local audience and promotes your business as a trusted resource.
By following these steps, you’ll be well on your way to attracting more customers from your area. And with more customers comes more business!
Understanding the Process of Local SEO
Google controls approximately 83% of the search market. If you’re running a local SEO campaign for a client, you should prioritise Google Search. Three key ranking factors are used by Google’s Local Search algorithm. Proximity, Relevancy, and Prominence
Here’s a quick rundown of the three most important local search ranking factors:
- physical distance from the searcher is referred to as proximity.
- The relevance of a business to a search is defined as its relevance.
- The prominence of a company refers to how well-known it is. Consider prominence to be the authority of a company.
- Google Help Center has more information on these three local ranking factors.
Initial SEO Strategy:
Take control of your Google Business Profile listing.
Claim your Google Business Profile listing as the first step toward a successful local SEO campaign. When users conduct local searches, a box with a listing of three businesses appears in the search results, known as the Google local SEO 3-pack. These are listings from Google My Business.
Users will click on these listings to see if your company is a good fit for their requirements. Claim and optimise your Google Business Profile listing if you want leads to click on your profile and choose your company. Google’s website has instructions for claiming your local listing.
Once you’ve claimed your listing, you’ll want to optimise it so that it appears in searches.
You should include your phone number, as well as your email address, on your listing. After you’ve entered your basic information, you’ll want to add photos to your listing. Photos help your audience understand your company.
They can see your employees, products, and business location, among other things. You should also include a link to your website in your listing. People who like your listing will want to visit your website and learn more about your company.
You can help drive more local traffic to your business by optimising your listing. It should be the first item on your local SEO checklist within Google.
Improve your title tags
Title tags are an important component of SEO. They are the first thing your target audience sees when searching for local businesses in search results.
Your title tag serves as a sneak peek at your page.
It could be the deciding factor in whether or not someone visits your website. Here’s how to make an effective title tag:
Maintain your title tag within Google’s guidelines.
You must stay within Google’s pixel limit when creating a great title tag. Your title tag will be cut off if it is too long, and your audience will not see the entire tag.
When your audience clicks on your listing, you want them to know what to expect. To preview your tag, use a title tag checker.
Put your keyword near the beginning of the title tag.
When attempting to rank for a specific keyword, place it near the top of your title tag.
Your keyword should be the first thing your audience sees so that they know your listing is relevant to their search query. This procedure will also assist search engines in recognising the context of your page. Search engines will know that your site is relevant to the search results if you place your keyword at the beginning of the tag.
Make your title tag pertinent.
Your title tag serves as a sneak peek at your article. It should be relevant to the information on your page.
You title your article “7 Steps for Improving Your Credit Score” to entice readers to click. When users click on your article, they discover that you do not provide a list of steps for improving their credit score. Your audience has difficulty reading paragraphs of text. They leave your page because they did not find the expected list of steps.
In this case, your title has nothing to do with the content of your page. While it discusses how to improve your credit score, it does not provide your audience with a step-by-step guide. Make sure your title accurately reflects your page.
Make sure your title is relevant to the format or topic of your page.
Improve your meta description
In addition to the title tag, you should optimise your meta description. People will frequently look at your meta description after they have read your tag to see if your information is still relevant.
You can improve the effectiveness of your meta description by including your keywords in the description.
Your keywords can assist your audience in understanding your page and determining its relevance to their search query. Keep your meta description brief but informative. If your meta description is too long, Google will cut it off, just like your title tag.
Because your meta description is another preview of your page, you should provide an accurate description of it.
Create URLs that are SEO-friendly.
When you look at your SEO checklist for local businesses, you’ll notice that it includes SEO-friendly URLs. URLs that are SEO-friendly are essential for both users and search engines. You want people to remember your website when they visit it.
Your audience will forget your URL if it is difficult to read. It may even make your site appear spammy to some users. The same can be said for search engines.
Search engines won’t be able to recognise the context of your page if you don’t have an SEO-friendly URL. A good URL for SEO is short, concise, and easy to remember.
Optimize your website for mobile use.
A mobile-friendly website is an important part of your local SEO checklist. Local results account for 50% of mobile searches. People frequently use their mobile devices to look for local businesses.
Many people use their mobile devices to look for local businesses. You must have a mobile-friendly website so that mobile searchers have a positive experience on your site. Let’s take a look at two methods for making your site more mobile-friendly:
Include responsive design.
A responsive design is the best way to optimise your site for mobile devices.
Responsive design ensures that your website responds to the device being used. Your website will adapt to the device’s screen size and provide a positive experience.
Your target audience would have difficulty navigating your website. It would cause your audience to zoom in and out in order to click on various parts of your website. This type of website does not provide a satisfactory user experience.
Your audience will become dissatisfied and leave your page. You will ensure that your audience has a positive experience on your page by incorporating responsive design.
Create a quick website
Users who conduct mobile searches expect information quickly. They want to locate and visit a local business.
If your website does not load quickly enough, you will lose leads to your competitors. 83 per cent of visitors expect your website to load in three seconds or less. If your site takes too long to load, your visitors will leave.
Analyze your page speed and see how quickly your site loads to prevent leads from leaving your website. You can use Google PageSpeed Insights to determine where you need to make improvements and then implement them on your own.
If you’re too busy running your business to make changes to your website, you can hire a digital marketing company like WebFX to do it for you.
Begin crossing items off your local SEO checklist right away.
Local SEO solutions are critical for assisting your business in generating the right leads.
If you want people to choose your company, you must optimise your local strategy to make it easier for them to find it. WebFX has over 25 years of experience developing local SEO campaigns that produce valuable results for our clients. We’ll assist you in developing, launching, and managing a local SEO campaign that works for your company.
In conclusion, if you are in need of local SEO services, be sure to check out Tenacious Techies. They are a reliable and affordable option that will help to improve your website’s ranking in search engines. Contact them today to learn more about how they can help you grow your business.
Check out our other blog, “How to Improve Local SEO to Grow Your Business (2023)“.