SEO

How to Create Your Digital Marketing Career Path

8 min read Introduction: What is Digital Marketing and What Skills are Needed? Digital marketing is a term that is used to describe the process of promoting products or services through digital channels. This can include things like websites, social media, and email marketing. Digital marketing is frequently seen as a novel technique for businesses to interact with …

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What’s the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO)?

5 min read Search Engine Optimization (SEO) focuses on optimizing a website for organic search results. Search Engine Marketing (SEM), on the other hand, aims to increase traffic and exposure through both organic and paid searches. The paid search results and the organic search results are the two primary categories of Google’s search results. The purpose of SEO …

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A Beginner’s Guide to Understand Search Engine Optimization (SEO)

4 min read Defining SEO: Search Engine Optimization (SEO) is a powerful technique to engage a maximum number of people by using certain tactics. The tactics include good content, relevant keywords, social media marketing, etc. This long-term technique is an organic way of getting traffic on your website without much financial investment. Search Engine Optimization plays a vital …

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