search engine optimization

15-reasons-why-your-restaurant-needs-an-seo-strategy

5 min readSEO, or Search Engine Optimization, can be difficult to understand and even more difficult to implement. As a restaurant owner, you’re probably too busy stacking plates to think about how to stack keywords. Regardless, it is an ingredient your restaurant cannot afford to leave out of the recipe for a successful digital marketing strategy. Most …

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How to Create Your Digital Marketing Career Path

8 min readIntroduction: What is Digital Marketing and What Skills are Needed? Digital marketing is a term that is used to describe the process of promoting products or services through digital channels. This can include things like websites, social media, and email marketing. Digital marketing is frequently seen as a novel technique for businesses to interact with …

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What’s the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO)?

What’s the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO)?

5 min readSearch Engine Optimization (SEO) focuses on optimizing a website for organic search results. Search Engine Marketing (SEM), on the other hand, aims to increase traffic and exposure through both organic and paid searches. The paid search results and the organic search results are the two primary categories of Google’s search results. The purpose of SEO is …

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What is Keyword Research and Why is it Important for SEO?

What is Keyword Research and Why is it Important for SEO?

4 min readKeyword research is the process of searching for popular words which have been looked up quite often by people on search engines like Google. These popular keywords can then be strategically incorporated into your content so that it ranks higher in Search Engine Results Pages (SERPs). In Search Engine Optimization (SEO), keyword research is a …

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A Beginner’s Guide to Understand Search Engine Optimization (SEO)

4 min readDefining SEO: Search Engine Optimization (SEO) is a powerful technique to engage a maximum number of people by using certain tactics. The tactics include good content, relevant keywords, social media marketing, etc. This long-term technique is an organic way of getting traffic on your website without much financial investment. Search Engine Optimization plays a vital …

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