seo strategy

What’s the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO)?

5 min read Search Engine Optimization (SEO) focuses on optimizing a website for organic search results. Search Engine Marketing (SEM), on the other hand, aims to increase traffic and exposure through both organic and paid searches. The paid search results and the organic search results are the two primary categories of Google’s search results. The purpose of SEO …

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What is Keyword Research and Why is it Important for SEO?

4 min read Keyword research is the process of searching for popular words which have been looked up quite often by people on search engines like Google. These popular keywords can then be strategically incorporated into your content so that it ranks higher in Search Engine Results Pages (SERPs). In Search Engine Optimization (SEO), keyword research is a …

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