Are you in a dilemma to choose between SEO and PPC? Are you struggling to decide which one is better for your business? Is the knowledge about the two strangled in your head? Then, you are at the right place!!
Defining SEO and PPC:
SEO stands for Search Engine Optimisation which is a creative and effective way to optimize your website. It is like the beacon which will guide the customers to find your business among a crowd of many. SEO is required to direct users to your website. In a world of millions of websites, it is of utmost importance that your business stands at the top, reaches the desired audience, and is publicized.
On the other hand, PPC stands for Pay-Per-Click which can be defined as a model of internet marketing. The advertisers are required to pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
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While discussing what is better for your business, there are several factors to take into consideration before investing your money.
- Budget and resources
- Current performance
- Industry
- Goals and objectives
(1) Budget:
If you have a lavish budget for marketing, then PPC is the best choice. Your business will reach new heights in no time. You can simply run an advertisement for a fixed budget. Now, let Google do the rest. It will run your ad on top of a Google search for a certain period of time. The ad will be taken down as soon as you get the number of hits according to your budget.
But what if your pockets don’t allow much investment? Then, SEO is the best choice. If you are well aware of SEO strategies, then your website can attract a lot of people free of cost. SEO is a low-cost and long-term strategy for getting organic hits for your website. SEO will bring targeted and relevant traffic to your website. While PPC will bring a general audience that might not have any customers.
Don’t go with the flow, take care of your budget- high or low.
SEO is a long-term investment requiring great effort and daily analysis. Learn more by enrolling for the course today.
(2) Current Performance:
SEO is the perfect option if you already have high traffic for your website as it is user-friendly and an organic process. If your business is already driving sales from other sources and you are looking to maximize your returns in the long term, go for SEO.
If you want an instant result, reach, launch a new product or offer and publicize it at the double, then choose PPC. It is an easier way to get maximum hits using some banknotes.
(3) Type of Industry:
While PPC is the right choice for some opulent brands, SEO is a strategy for anyone and everyone.
PPC can prove to be beneficial for the following:-
- High-Margin Profit: Businesses that have a high-profit margin should utilize PPC so that the money that they invest in ads is recovered with time.
- Hard-to-Find Products: If your products can be located by your customers easily, then PPC is the key. You can run an ad and only a selected number of people will visit your website.
- Seasonal or Event-Based business: If your services are available once in a blue moon, then PPC might be the better option for you.
On the other hand, SEO can be used by every type of business. Even if you have a small-scale business, SEO can help you gain more customers. SEO is more about a mind game. Major sectors that are adapting SEO as one of the chief marketing strategies are:
- Bars & Restaurants
- Real Estate
- Local Companies
- Web Design & Development
- App Development
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(4) Goals and Objectives:
If your goal is to get more visitors in a short period or you just want to test some sort of product then you should go with PPC. It can fetch some required statistics by running an ad.
But if you want to captivate a free audience to your website for a longer period of time then SEO is the right choice. SEO is not a one-day job. It requires monitoring and analysis rigorously.
Still confused over what method to use for your business. Then let’s look at some of the pros and cons of PPC and SEO.
Pros of SEO:
- Cost-effective
- Organic clicks are free
- Improved click-through rate (CTR)
- Larger Scope in future
- Low Initial investment
- High Traffic Potential
Cons of SEO:
- Results may take a longer time
- Traffic depends upon the quality of SEO
- Ongoing process
Here are the pros and cons of PPC:
Pros of PPC:
- Instant results
- Useful for quick experimentation
- Ease of use
Cons of PPC:
- Higher cost
- Loses effectiveness
- Limited time strategy
- Higher initial investment
- Once the ad is off, your traffic stops
Now that we’ve thrown light on SEO and PPC, it’s time to answer the big question: which one is better for your business?
Well, the answer is both. You should go for SEO if you are low on budget and still want to get traffic. However, you can rely on PPC to run Ads and use the data which is collected through the ads to form a good SEO strategy accordingly. This is the perfect solution for any kind of business. Using the hybrid approach, one can do wonders in the competitive world.
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