Viral advertising is an increasingly important for organizations striving to spread their message in a digital age.
Viral marketing can be described as the transfer or spreading of information about product or brand in short period of time among the mass media. And in current age which is well known as the digital age, as people are highly immune towards social media and so this could achieve very easily.
In this digital era or we can say the social media age the information that any business wants to share with the mass media can travel fast, very fast.
The scale, speed and real-time nature of the social Web and the increased possibilities for people to share and express themselves play a crucial role for any marketing strategy.
Today the social media marketing has a 100 percent higher lead to close rate than the outbound marketing and the 84 percent of business to business marketer use social media in one or the other form.
It does not matter what you sell and who you sell it to, but using social media as a marketing tool can help you to grow your business, your brand and your income.
Why is digital marketing so important?
It is not only a rapidly growing force in the current marketing field , it is set to be the future of marketing and likely to replace soon the traditional marketing forms. The fact that digital methods of communication and marketing are faster, more versatile and practical, this has fascinated all the marketing tools as faster information can be shared among the media.
When Marketing becomes Viral?
Online advertising is constantly growing while the marketing through traditional channels like T.v, Radio, or printed media is decreasing due to the wide usage of the Internet channels. This transformation has significantly changed information exchange, particularly in terms of speed and reach.
Making any marketing strategy viral largely depends on the convincing power of your message, how memorable it is and newness of the content that will lead to forward your message with the other circle and spreading it among the mass people.
Benefits of Digital marketing are:
1. First of all, digital marketing is infinitely more affordable than traditional online marketing tools.
2. Conducting your marketing digitally is much easier and results can also be tracked and monitored.
3. You can quickly view customer response rates and measure the success of your marketing campaign in real time, which enable you to plan more effectively next one.
Social media is considered as one of the best and most influenced tool to connect with consumers and other industry Leaders
If you are doing it right, the social media will lead you to build real relationship with mass media. Through highly influenced social Medias like Facebook, Instagram or the twitter you can track your target customers and understand them with their tweets, posts, comments about their likes and dislikes with the correct strategic plan.
As the digital age is here, and those businesses that fail to accept themselves to the new marketing climate are at great risk of going extinct sooner rather than later. You will be benefited, as soon as you understand this new technology and implement it in your business.